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Managing electrical projects

The Business Center Project Facilitation Group's objective is to "improve processes to meet our customers' needs." We manage and facilitate customer-driven projects that bridge multiple departments within the framework of SRP.

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    Whether it's establishing new or additional electric services for your facility or investigating power reliability issues that may affect your business, SRP's Project Facilitation Group has a dedicated Strategic Distribution Manager providing you with a single point of contact for your interactions with SRP's distribution design and construction services, system maintenance services and cable replacement operations.

    Your Strategic Distribution Manager can also assist in arranging planned outages that you or SRP require in order to perform necessary maintenance activities.

    Expanding or relocating to Phoenix? Get in touch with SRP's economic development team.

    Strategic Distribution Managers

    Our team is adept at handling new construction, modification and maintenance issues and possess the skills and experience to successfully deal with outage and power reliability concerns. They can leverage many resources when it comes to addressing your needs. You can learn more about each Strategic Distribution Manager below.

    Tony Alvarado, MBA, CEM

    Manager, Business Project Center
    Tel: (602) 236-2375

    E-mail: Tony.Alvarado@srpnet.com

    Tony Alvarado has been with SRP since 1990. He has extensive experience with SRP's corporate pricing, resource planning, customer service and more. He served as the project manager for complex, large-scale, new, substation construction projects in SRP's service territory.

    A native of Arizona, Tony earned his Bachelor of Science in finance from Arizona State University, Master of Business Administration in management from Western International University and is a Certified Energy Manager (CEM).

    Chandra Mergan

    Principal Strategic Distribution Manager, CEM
    Tel: (602) 236-4473

    E-mail: Chandra.Mergan@srpnet.com

    Chandra Mergan has been with SRP since 1994. She has extensive experience with SRP distribution operations, customer service and serves as the project manager for complex, large-scale, new substation construction projects.

    A native of Arizona, Chandra is an active community volunteer and supporter of Rotary International. She earned her Bachelor of Science in public relations from Northern Arizona University, Master of Science in management and leadership from Western Governors University and is a Certified Energy Manager (CEM).

    John Ballard

    Strategic Distribution Manager

    Tel: (602) 236-5630

    E-mail: John.Ballard@srpnet.com

    John Ballard has been with Salt River Project for over 16 years, with experience in customized power solutions, the deregulated utility marketplace, demand side management efficiency projects, commercial insurance, electronic controls, transportation logistics and more.

    John received a Bachelor of Science degree from Brigham Young University and also earned the CEM designation. He is a member of the Association of Energy Engineers (AEE), is active in community, church, and civic affairs and serves on the Board of Directors for the Chandler Education Foundation.

    Customer groups: Eastern Mining Area, Hospitals & Health Care, Native American communities, miscellaneous manufacturing and miscellaneous agriculture/dairy

    Jim Custis

    Strategic Distribution Manager

    Tel: (602) 236-4496

    E-mail: Jim.Custis@srpnet.com

    Jim Custis has been with SRP for over 30 years, with experience in distribution design, construction, mapping, customer service and more.

    A native of Arizona, Jim earned a Bachelor of Science in Business Administration and Marketing from Northern Arizona University. Jim is active in the community and is an AIA wrestling referee.

    Customer groups: Banking, education, finance and insurance, information, manufacturing-food & clothes, manufacturing-machinery & metal forming

    Doug Gooch

    Strategic Distribution Manager

    Tel: (602) 236-4484

    E-mail: Doug.Gooch@srpnet.com

    Doug Gooch joined SRP in 2015, after 20 years in the electric power systems industry helping business owners harden their operational power quality and reliability.

    Doug received a Bachelor of Science degree from Arizona State University and is a member of the Association of Energy Engineers (AEE), Arizona Power Quality Association (APQA), and Arizona Technology Council (ATC). He actively serves in his community coaching youth sports and other neighborhood organizations.

    Customer groups: Technology, communication, electronics, aeronautics, defense, and manufacturing

    Nolan Jeffries

    Strategic Distribution Manager

    Tel: (602) 236-4664

    E-mail: Nolan.Jeffries@srpnet.com

    Nolan Jeffries has been with SRP since 2016, with experience in customer services and strategic energy management. He has experience working with residential and business customers from multiple industries.  

    As an Arizona native, Nolan received a Bachelor of Science in Applied Management and a Master of Business Administration in management from Grand Canyon University. 

    Customer groups: Cities, towns, municipalities, governmental services, food and convenience stores and automotive

    Hector Penunuri

    Strategic Distribution Manager

    Tel: (602) 236-4251

    E-mail: Hector.Penunuri@srpnet.com

    Hector Penunuri has been with SRP since 1997, with experience in customer service, energy management, operations and more.

    Hector earned a Bachelor of Science degree from Northern Arizona University, is a CEM and member of the Arizona Power Quality Association. He is also active in the community and has served on several boards, including Local Initiatives Support Corporation, the Arizona Hispanic Chamber of Commerce and Dignity Health.

    Customer groups: Plastic manufacturers, transportation, pharmaceuticals, postal services and wholesale trade

    Enhanced services

    We have a variety of enhanced services, including:

    • Customer substations
    • Dedicated feeds
    • Automatic transfer switches

    Business design and construction

    System operations and maintenance

    Learn about operations and maintenance events that can have an impact on your power, including:

    • Cable placement projects
    • Customer-required outages
    • Outage management center
    • SRP-required outages
    • Power reliability

    Whether it's praise or a concern, we'd like to hear your feedback.