Managing electrical projects

The Business Center Project Facilitation Group's objective is to "improve processes to meet our customers' needs." We manage and facilitate customer-driven projects that bridge multiple departments within the framework of SRP.

Whether it's establishing new or additional electric services for your facility or investigating power reliability issues that may affect your business, SRP's Project Facilitation Group has a dedicated Strategic Distribution Manager providing you with a single point of contact for your interactions with SRP's distribution design and construction services, system maintenance services and cable replacement operations.

Your Strategic Distribution Manager can also assist in arranging planned outages that you or SRP require in order to perform necessary maintenance activities.

Expanding or relocating to Phoenix? Get in touch with SRP's economic development team.

Strategic Distribution Managers

Our team is adept at handling new construction, modification and maintenance issues and possess the skills and experience to successfully deal with outage and power reliability concerns. They can leverage many resources when it comes to addressing your needs. You can learn more about each Strategic Distribution Manager below.

Tony Alvarado, MBA, CEM

Manager, Business Project Center
Tel: (602) 236-2375

E-mail: Tony.Alvarado@srpnet.com
Read bio

Tony Alvarado has been with SRP since 1990. He has extensive experience with SRP's corporate pricing, resource planning, customer service and more. He served as the project manager for complex, large-scale, new, substation construction projects in SRP's service territory.

A native of Arizona, Tony earned his Bachelor of Science in finance from Arizona State University, Master of Business Administration in management from Western International University and is a Certified Energy Manager (CEM).


Chandra Mergan

Principal Strategic Distribution Manager, CEM
Tel: (602) 236-4473

E-mail: Chandra.Mergan@srpnet.com
Read bio

Chandra Mergan has been with SRP since 1994. She has extensive experience with SRP distribution operations, customer service and serves as the project manager for complex, large-scale, new substation construction projects.

A native of Arizona, Chandra is an active community volunteer and supporter of Rotary International. She earned her Bachelor of Science in public relations from Northern Arizona University, Master of Science in management and leadership from Western Governors University and is a Certified Energy Manager (CEM).


John Ballard

Strategic Distribution Manager
Tel: (602) 236-5630

E-mail: John.Ballard@srpnet.com
Read bio

John Ballard has been with Salt River Project for over 16 years, with experience in customized power solutions, the deregulated utility marketplace, demand side management efficiency projects, commercial insurance, electronic controls, transportation logistics and more.

John received a Bachelor of Science degree from Brigham Young University and also earned the CEM designation. He is a member of the Association of Energy Engineers (AEE), is active in community, church, and civic affairs and serves on the Board of Directors for the Chandler Education Foundation.

Customer groups: Eastern Mining Area, Hospitals & Health Care, Native American communities, miscellaneous manufacturing and miscellaneous agriculture/dairy


Jim Custis

Strategic Distribution Manager
Tel: (602) 236-4496

E-mail: Jim.Custis@srpnet.com
Read bio

Jim Custis has been with SRP for over 30 years, with experience in distribution design, construction, mapping, customer service and more.

A native of Arizona, Jim earned a Bachelor of Science in Business Administration and Marketing from Northern Arizona University. Jim is active in the community and is an AIA wrestling referee.

Customer groups: Banking, education, finance and insurance, information, manufacturing-food & clothes, manufacturing-machinery & metal forming


Doug Gooch

Strategic Distribution Manager
Tel: (602) 236-4484

E-mail: Doug.Gooch@srpnet.com
Read bio

Doug Gooch joined SRP in 2015, after 20 years in the electric power systems industry helping business owners harden their operational power quality and reliability.

Doug received a Bachelor of Science degree from Arizona State University and is a member of the Association of Energy Engineers (AEE), Arizona Power Quality Association (APQA), and Arizona Technology Council (ATC). He actively serves in his community coaching youth sports and other neighborhood organizations.

Customer groups: Technology, communication, electronics, aeronautics, defense, and manufacturing


Kim Lahn

Strategic Distribution Manager
Tel: (602) 236-5151

E-mail: Kim.Lahn@srpnet.com
Read bio

Kim Lahn has been with SRP since 1998, with experience in SRP distribution operations, power quality, customer service, energy management and more.

Kim received a Bachelor of Science from Western International University and also earned the Certified Energy Manager (CEM) designation. She is an active community volunteer, focusing on pet rescue and feeding the less fortunate and previously served on the board of the Arizona Retailers Association.

Customer groups: Cities, towns, municipalities, governmental services, food and warehousing, convenience stores and automotive


Hector Penunuri

Strategic Distribution Manager
Tel: (602) 236-4251

E-mail: Hector.Penunuri@srpnet.com
Read bio

Hector Penunuri has been with SRP since 1997, with experience in customer service, energy management, operations and more.

Hector earned a Bachelor of Science degree from Northern Arizona University, is a CEM and member of the Arizona Power Quality Association. He is also active in the community and has served on several boards, including Local Initiatives Support Corporation, the Arizona Hispanic Chamber of Commerce and Dignity Health.

Customer groups: Plastic manufacturers, transportation, pharmaceuticals, postal services and wholesale trade


Enhanced services

We have a variety of enhanced services, including:

  • Customer substations
  • Dedicated feeds
  • Automatic transfer switches

System operations and maintenance

Learn about operations and maintenance events that can have an impact on your power, including:

  • Cable placement projects
  • Customer-required outages
  • Outage management center
  • SRP-required outages
  • Power reliability

Whether it's praise or a concern, we'd like to hear your feedback.

Back to top