Kathleen Mascarenas, SRP, (602) 236-2500
June 14, 2018

2018 Monsoon Story Ideas from SRP

Here are few Monsoon 2018 story ideas that can be covered throughout this season:

  • Peek behind the curtain of SRP’s command center. SRP’s Distribution Operation Center (DOC) is ground zero when storms strike and thousands are out of power. Meet the people who work around the clock during the chaos to dispatch field crews to restore power. (Link to b-roll:
  • How does power get from SRP’s intricate, state-of-the-art grid into your home? Learn from an SRP troubleshooter, who is the first responder when storms hit and the lights go out. SRP is among the top-ranked utilities in the nation for reliable electric service. (Learn more about the power grid.)
  • Lessons learned from Puerto Rico. SRP employees spent months in hurricane-ravaged Puerto Rico from December to April. What did they learn on the island that could help during monsoon restoration efforts in the Valley?
  • Weather balloon forecasting – SRP, the National Oceanic and Atmospheric Administration (NOAA) and National Weather Service (NWS) Phoenix meteorologists coordinate to launch weather balloons twice per day during the monsoon. The balloons launch from the roof of SRP’s headquarters in Tempe, where the NOAA/NWS Phoenix office is also located. The entire weather community – local to national – utilize the data to improve forecasts.
  • Visit one of SRP’s storage yards. How do supply chain gurus keep enough of the right supplies on hand when a monsoon brings down power poles? SRP has hundreds of 35- to 90-foot power poles, transformers and rows and rows of cable in stock at its centralized storage facility ready to be used at all times. Meet the employees who manage the emergency stock so crucial supplies are on hand when needed for storm response.
  • Can we expect monsoon storms to have much of an impact on Arizona’s ongoing drought and provide some relief to the extreme fire danger in the state? Snowmelt and winter rains provide the majority of runoff into SRP’s reservoirs on the Salt and Verde rivers, but there have been a few exceptions. Experts from the Valley’s largest not-for-profit supplier of water will explain.    

We will need some advance planning to coordinate the stories. Thank you for your interest.

SRP is a community-based, not-for-profit public power utility and the largest provider of electricity in the greater Phoenix metropolitan area, serving more than 1 million customers. SRP also is the metropolitan area’s largest supplier of water, delivering about 800,000 acre-feet annually to municipal, urban and agricultural water users.